What is FBM?

FBM stands for Fulfilled by Merchant.

With FBM you store and ship Amazon orders yourself (or through your own logistics partner) instead of using FBA.

Example

You keep stock in your own warehouse and ship each Amazon order with your carrier account.

Why it matters

FBM avoids FBA fees and storage limits but you must meet Amazon’s shipping performance standards.

Flashcard

Question

What is FBM (Fulfilled by Merchant)?

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Answer

With FBM you store and ship Amazon orders yourself (or through your own logistics partner) instead of using FBA.

Related terms

FBA

With FBA, you send inventory to Amazon’s warehouses and Amazon stores, picks, packs and ships orders and handles customer service and returns, for per-unit and storage fees.

Read more in our guide: Amazon Seller Fees Explained (2026)