What is Referral fee?
A referral fee is the commission a marketplace like Amazon or Walmart takes on each sale, as a percentage of the total sales price (often including shipping).
Example
A 15% referral fee on a $30 sale is $4.50.
Why it matters
Rates differ by category and some use price tiers — always check the rate for your exact category.
Calculate it: Amazon Fee Calculator
Referral fees by category, FBA and profit
Flashcard
What is referral fee?
Tap to reveal the answerA referral fee is the commission a marketplace like Amazon or Walmart takes on each sale, as a percentage of the total sales price (often including shipping).
Related terms
FBA
With FBA, you send inventory to Amazon’s warehouses and Amazon stores, picks, packs and ships orders and handles customer service and returns, for per-unit and storage fees.
Final value fee
eBay’s final value fee is a percentage of the total amount the buyer pays — item, shipping and sales tax — charged when an item sells, plus a small per-order fee.
Read more in our guide: Amazon Seller Fees Explained (2026)