Marketplace Fees

Marketplace Fee Comparison

Enter one price and see what Amazon, Walmart, eBay, Etsy, Shopify and TikTok Shop each take — and the profit you keep on every platform, side by side.

verifiedRates checked October 2026lockRuns in your browser

Your numbers

$
$

0 if shipping is free

$
$

Same on every platform here

%

Reported as 8% for most US categories from 4 Aug 2026; TikTok’s public table last showed 6%. Not confirmed by TikTok — check your Seller Center.

Standard US rates for most categories, no ads or promotions, you ship the order yourself. Open any platform’s calculator for its category rates and fulfilment options.

Results

Most profit: Shopify (own store)

$18.83

$3.33 more per sale than Walmart

Shopify (own store)$18.83 profit
Fees $1.17 (3.9%) · Shopify Payments, Basic plan: 2.9% + $0.3062.77% margin
TikTok Shop$17.60 profit
Fees $2.40 (8%) · referral fee at the rate you enter58.67% margin
Etsy$16.70 profit
Fees $3.30 (11%) · $0.20 listing + 6.5% transaction + 3% + $0.25 processing55.67% margin
eBay$15.52 profit
Fees $4.48 (14.93%) · 13.6% final value fee + per-order fee51.73% margin
Amazon$15.50 profit
Fees $4.50 (15%) · 15% referral fee, $0.30 minimum51.67% margin
Walmart$15.50 profit
Fees $4.50 (15%) · 15% referral fee51.67% margin

Download your results

Branded KleverKlimb report with your inputs and results.

Default rates last checked October 2026. Rates can change and may differ for your account — verify on the official Amazon seller fees page, Etsy fee page, eBay selling fees page, Walmart Marketplace, Shopify Payments pricing. How we check our rates

How it works

The formula

Exactly what this calculator does with your numbers — no hidden assumptions.

01balance

Same sale everywhere

Each platform gets the same price, shipping charge and costs, so the only difference is what the platform takes.

02percent

Standard rates

Most-categories US rates with no ads, promoted listings, subscriptions or fulfilment services. Category rates and extras change the picture — the platform calculators include them.

03storefront

Fees aren’t everything

A lower fee doesn’t mean more sales. Your own Shopify store has the lowest fee but you bring every visitor yourself; marketplaces charge more because they bring buyers.

FAQ

Questions, answered

Q1Which marketplace has the lowest fees?
On fees alone, your own Shopify store (card processing only) is usually cheapest, then TikTok Shop and Etsy, with Amazon, Walmart and eBay around 13–15% for most categories. But your own store has no built-in shoppers, so compare fees with how many sales each platform brings.
Q2Why isn’t Amazon FBA included?
This comparison assumes you ship every order yourself so the platforms are compared fairly. Use the FBA vs FBM calculator to see how Amazon fulfilment changes your profit.
Q3Is the TikTok Shop rate exact?
TikTok has not published a public rate page we could confirm. The rate starts at the reported 8% and you can change it to the rate in your Seller Center.
Q4Does this include the Shopify monthly plan or Amazon’s subscription?
No — monthly plans aren’t per-sale fees. Spread them over your monthly sales and add them to your costs to compare total cost.

Estimates for a single US order in a typical category. Each platform’s category rates, ads, fulfilment services, subscriptions and taxes can change the result.

Keep going

Related tools & guides

The calculators and guides sellers use alongside this one.

Marketplace Fees

local_mall

Amazon Fee Calculator

Referral fees by category, FBA and profit

Marketplace Fees

store

Walmart Fee Calculator

Referral fees by category, WFS and profit

Marketplace Fees

music_note

TikTok Shop Fee Calculator

Referral fee, creator commission and profit

Guides to read

6 min read

Amazon Seller Fees Explained (2026)

5 min read

Profit Margin vs Markup: The Difference That Costs Sellers Money

5 min read

Etsy Fees Explained (2026): What Etsy Takes From Every Sale