What is SKU?

SKU stands for Stock Keeping Unit.

A SKU is your own internal code for a product variation, used to track inventory. Unlike a barcode, you create it yourself.

Example

HP-32-BLK for the 32 oz black water bottle.

Why it matters

Clear SKUs make inventory, reordering and reporting across channels much easier.

Flashcard

Question

What is SKU (Stock Keeping Unit)?

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Answer

A SKU is your own internal code for a product variation, used to track inventory. Unlike a barcode, you create it yourself.

Related terms

ASIN

An ASIN is the 10-character ID Amazon assigns to each product in its catalog (for example B0XXXXXXXX). One product page = one ASIN.

GTIN / UPC / EAN

GTINs are global product barcodes. UPC (12 digits) is common in North America, EAN (13 digits) elsewhere; both end in a check digit.