Markup Calculator
Turn your cost and markup into a selling price — and see what that markup means as a profit margin.
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Your numbers
$
%
Markup → margin reference
Results
Selling price
$32.00
$12.00 profit · 37.5% margin
- Cost
- $20.00
- Markup (60%)
- $12.00
- Selling price
- $32.00
- Profit margin
- 37.5%
Download your results
Branded KleverKlimb report with your inputs and results.
How it works
The formula
Exactly what this calculator does with your numbers — no hidden assumptions.
01functions
Selling price
Price = cost × (1 + markup ÷ 100). A $20 cost with a 60% markup sells for $32.
02compare_arrows
Markup to margin
Margin = markup ÷ (100 + markup). A 100% markup (doubling the cost) is a 50% margin.
03storefront
Keystone pricing
Retailers often use a 100% “keystone” markup. Online sellers usually need more to cover fees, shipping and ads.
FAQ
Questions, answered
Q1What is the difference between markup and margin?
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. They describe the same profit from two angles.
Q2What markup should I use?
Work backwards from the margin you need after all costs. Many e-commerce sellers use 100–200% markup on product cost so the margin survives marketplace fees and shipping.
Q3Can markup be over 100%?
Yes. Markup has no upper limit — a 200% markup means the price is three times the cost. Margin, however, can never reach 100%.
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