Profit Margin Calculator
Find your profit margin from cost and price — or the price you need to charge to hit a target margin.
Your numbers
Product + shipping + fees per unit
Results
Profit margin
60%
$18.00 profit per unit
- Selling price
- $30.00
- Cost
- $12.00
- Profit per unit
- $18.00
- Markup
- 150%
Download your results
Branded KleverKlimb report with your inputs and results.
The formula
Exactly what this calculator does with your numbers — no hidden assumptions.
Profit margin
Margin = (price − cost) ÷ price × 100. It tells you what share of each sale you keep.
Price for a target margin
Price = cost ÷ (1 − target margin). A $12 cost at a 40% margin needs a $20 price.
Margin vs markup
Markup divides profit by cost; margin divides profit by price. A 50% markup is only a 33.3% margin.
Profit Margin vs Markup: The Difference That Costs Sellers Money
5-minute guide · Margin and markup explained with examples, a conversion table, and how to price products so you hit the margin you actually need.