Conversion Rate & AOV Calculator
Get your store’s conversion rate, average order value and revenue per visitor — and see what a small conversion improvement is worth.
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Your numbers
$
pts
Percentage points, e.g. 0.5 takes 2% to 2.5%
Results
Conversion rate
2%
AOV $60.00 · $1.20 revenue per visitor
- Conversion rate
- 2%
- Average order value (AOV)
- $60.00
- Revenue per visitor
- $1.20
- Extra orders at +0.5 pts
- 50
- Extra revenue at +0.5 pts
- $3,000.00
Download your results
Branded KleverKlimb report with your inputs and results.
How it works
The formula
Exactly what this calculator does with your numbers — no hidden assumptions.
01query_stats
Conversion rate
Conversion rate = orders ÷ visitors × 100. 200 orders from 10,000 sessions is 2%.
02shopping_basket
Average order value
AOV = revenue ÷ orders. Raising AOV with bundles or free-shipping thresholds grows revenue without more traffic.
03person
Revenue per visitor
Revenue ÷ visitors — the most a visitor is worth to you, and a ceiling for what you can pay to acquire traffic.
FAQ
Questions, answered
Q1What is a good e-commerce conversion rate?
Many online stores convert roughly 1–3% of sessions, but it varies widely by category, price, device and traffic source. Compare against your own past numbers first.
Q2Should I use sessions or unique visitors?
Either works if you stay consistent. Most store analytics (including Shopify) report conversion rate per session.
Q3How do I raise my conversion rate?
Clear product photos and titles, visible shipping costs and delivery dates, reviews, a fast mobile checkout and fewer form fields usually make the biggest difference.
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