What is AOV?

AOV stands for Average Order Value.

AOV is the average amount a customer spends per order: revenue ÷ number of orders.

Example

$12,000 of revenue from 200 orders is an AOV of $60.

Why it matters

Raising AOV with bundles or a free-shipping threshold grows revenue without needing more traffic.

Calculate it: Conversion Rate & AOV Calculator

Conversion rate, AOV and revenue per visitor

Question

What is AOV (Average Order Value)?

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Answer

AOV is the average amount a customer spends per order: revenue ÷ number of orders.

Conversion rate

Conversion rate is the share of visits that end in an order: orders ÷ sessions × 100. On Amazon it is reported as Unit Session Percentage.

Free shipping threshold

A free shipping threshold is the minimum order value at which you offer free shipping, such as “free shipping over $50”.