What is CTR?

CTR stands for Click-Through Rate.

CTR is the share of people who click after seeing your ad or listing: clicks ÷ impressions × 100.

Example

50 clicks from 10,000 impressions is a 0.5% CTR.

Why it matters

Low CTR usually points to a weak main image, title or price compared with competitors in the same results.

Question

What is CTR (Click-Through Rate)?

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Answer

CTR is the share of people who click after seeing your ad or listing: clicks ÷ impressions × 100.

CPC

CPC is the average amount you pay each time someone clicks your ad: ad spend ÷ clicks.

Conversion rate

Conversion rate is the share of visits that end in an order: orders ÷ sessions × 100. On Amazon it is reported as Unit Session Percentage.