What is CPC?
CPC stands for Cost Per Click.
CPC is the average amount you pay each time someone clicks your ad: ad spend ÷ clicks.
Example
$120 of spend for 150 clicks is an average CPC of $0.80.
Why it matters
CPC and conversion rate together decide your ACoS: ACoS = CPC ÷ (conversion rate × price).
Flashcard
What is CPC (Cost Per Click)?
Tap to reveal the answerCPC is the average amount you pay each time someone clicks your ad: ad spend ÷ clicks.
Related terms
CTR
CTR is the share of people who click after seeing your ad or listing: clicks ÷ impressions × 100.
ACoS
ACoS is the share of ad-driven sales spent on advertising: ad spend ÷ ad sales × 100. It is the main efficiency metric in Amazon Sponsored Products.
Conversion rate
Conversion rate is the share of visits that end in an order: orders ÷ sessions × 100. On Amazon it is reported as Unit Session Percentage.