What is BSR?

BSR stands for Best Sellers Rank.

BSR is Amazon’s sales rank for a product within its category, based on recent and historical sales. Lower is better — #1 is the best seller.

Example

A product ranked #250 in Kitchen & Dining is selling faster than one ranked #5,000.

Why it matters

Sellers use BSR to estimate how well a product sells before entering a niche.

Flashcard

Question

What is BSR (Best Sellers Rank)?

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Answer

BSR is Amazon’s sales rank for a product within its category, based on recent and historical sales. Lower is better — #1 is the best seller.