What is Etsy Offsite Ads?

Offsite Ads are Etsy’s ads on other sites. When a sale comes from one, Etsy charges 12–15% of the order (capped at $100). Shops above $10,000 in yearly sales must take part.

Example

A $40 order from an Offsite Ad at 15% costs an extra $6.

Why it matters

Build this fee into your prices so ad-driven sales are still profitable.

Calculate it: Etsy Fee Calculator

Listing, transaction, processing and ads fees

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Question

What is Etsy Offsite Ads?

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Answer

Offsite Ads are Etsy’s ads on other sites. When a sale comes from one, Etsy charges 12–15% of the order (capped at $100). Shops above $10,000 in yearly sales must take part.

Related terms

Etsy transaction fee

Etsy charges a 6.5% transaction fee on the item price plus the shipping and gift-wrap charges, on top of listing and payment processing fees.

Read more in our guide: Etsy Fees Explained (2026): What Etsy Takes From Every Sale