Safety Stock and Reorder Point: When to Reorder Inventory

Updated October 9, 2026 · 5 min read

Running out of stock costs sales, and on marketplaces it can hurt rankings that take weeks to recover. Two numbers tell you when to reorder: safety stock and the reorder point.

The formulas

  • Safety stock = Z × daily sales variation × √lead time (days)
  • Lead-time demand = average daily sales × lead time
  • Reorder point = lead-time demand + safety stock

Z is set by how sure you want to be of not running out: 1.65 for 95%, 2.33 for 99%.

Worked example

You sell 20 units a day on average, daily sales vary by about 5 units, and lead time is 16 days.

Safety stock at 95% = 1.65 × 5 × √16 = 33 units. Lead-time demand = 20 × 16 = 320. Reorder point = 353 units.

With 500 units on hand, you should place your next order in about 7 days. At a 99% service level, safety stock rises to 47 and the reorder point to 367.

Getting the inputs right

  • Lead time should include everything: production, freight, customs and warehouse check-in — not just shipping.
  • Sales variation: use a spreadsheet’s STDEV of your daily unit sales over the last 30–90 days.
  • Service level: 95% is a common balance; bestsellers often justify 97.5–99%.

Check your numbers

Enter your sales and lead time in the Reorder Point Calculator. Plan extra stock for seasonal peaks and promotions — the formula assumes steady demand.

Try the Reorder Point Calculator

Safety stock and when to reorder

notifications_active Open calculator →

Test yourself

Tap a card to reveal the answer. More flashcards ›

Question

What is safety stock?

Tap to reveal the answer
Answer

Safety stock is extra inventory kept to cover demand spikes and supplier delays: Z × daily sales variation × √lead time.

Learn more →
Question

What is reorder point?

Tap to reveal the answer
Answer

The reorder point is the stock level at which you should place a new purchase order: average daily sales × lead time + safety stock.

Learn more →
Question

What is lead time?

Tap to reveal the answer
Answer

Lead time is how long it takes from placing a purchase order until the stock is available to sell — production, freight, customs and warehouse receiving.

Learn more →